CAFÉ BUSINESS PLAN WORKBOOK /

25 YEARS OF CAFÉ WINS, PACKED INTO ONE RESOURCE

We’ve spent decades building Zest from the ground up, partnering with hundreds of cafés, and learning what really drives success. The result? A practical, no-fluff workbook designed to help café owners make confident decisions and avoid costly mistakes.

This isn’t theory. It’s real-world café guidance that’s been tested, refined, and proven. From concept to costings, staffing to strategy, the Zest Business Plan Workbook gives you clarity, structure, and tools to ensure your café isn’t just surviving, but thriving.

MORE THAN JUST A TEMPLATE — WHAT’S INSIDE

  • Concept, Vision & Strategy Development
  • Start-up Costing & Checklists
  • Staffing Planning & Costing
  • Menu Development, Pricing & Profitability
  • Brand & Marketing Plan Development
  • Forecasting Sales, COGS, Expenses & Profit
  • Breakeven Analysis
  • Profit & Loss, Balance Sheet & Cash Flow Forecasting
  • Benchmarking Against Industry Standards

Our workbook grows with the industry. When we improve it, you’ll get the updated version — free.

EXPLORE MORE RESOURCES

  • RESOURCE HUB

    30+ articles across 8 key areas

    Practical guides on marketing, staffing, workflow, and more — all written for café owners who want to thrive, not just survive.

  • COGS CALCULATOR

    Know your costs, protect your margin

    Input your ingredient and recipe costs to instantly calculate your true cost of goods and keep control of your pricing.

  • GP COMPARISON

    Benchmark your blend against others

    Compare gross profit margins across different blends and suppliers so you can make profitable buying decisions.